JDUG (JDIS User Group, Inc.) is dealers helping dealers in every aspect of business through sharing and discussing best practices and fostering cooperation with one another and John Deere. The JDUG annual event is a learning environment that encompasses all tools and methods used to deliver best-in-class goods and services to customers through open communication and partnership with John Deere. It is led by dealers to focus on topics of pressing concern and creates a forum to build interpersonal relationships and solve challenges. JDUG leverages expertise from within the dealer community, John Deere, and vendor partners to optimize the depth of solutions available. JDUG is for all dealer personnel to learn about best practices, while creating a network to communicate with other dealers.