Frequently Asked Questions

John Deere Information Systems (JDIS) provides business systems, software, technology services, consulting, and IT solutions that support John Deere dealerships globally. JDIS is an important technology partner to dealerships and works closely with JDUG to support dealer education, collaboration, and technology improvement.

John Deere develops many of the technology solutions used by dealerships and is a valued partner in the success of the JDUG Annual Conference. JDUG collaborates with John Deere to support dealer education, facilitate meaningful dealer feedback, and improve the effective use of dealership technology. John Deere also provides dedicated conference staff, expertise, and resources that support conference planning, logistics, and educational programming.

JDUG is an independent, dealer-led, nonprofit organization dedicated exclusively to serving the John Deere dealer network.  Governed by dealership professionals worldwide, JDUG exists to help dealerships maximize the value of technology through education, collaboration, and dealer-driven feedback.  JDUG works closely with John Deere, JDIS, and trusted vendor partners while remaining an independent organization focused solely on what is best for John Deere dealerships.

John Deere is a valued partner and plays a critical role in the success of the JDUG Annual Conference. As a valued funding partner, John Deere also provides dedicated conference staff who work alongside the JDUG Board throughout the year to coordinate conference logistics, while John Deere subject matter experts help develop and lead educational conference sessions. JDUG's Board of Directors provides the overall vision and direction for the conference by identifying dealer priorities, shaping the educational program, and ensuring the conference remains focused on delivering value to John Deere dealerships. Together, JDUG, John Deere, JDIS, and trusted vendor partners create one of the industry's premier dealer education conferences.

The JDUG Board of Directors is made up of dealership professionals who volunteer their time to guide the organization and establish the vision for the annual conference. Working closely with dedicated John Deere conference staff, JDIS, and trusted vendor partners, the Board identifies educational priorities, helps develop conference content, selects speakers, gathers dealer feedback, and helps ensure the conference continues to deliver meaningful value to dealerships across the John Deere dealer network. Together, the JDUG Board and John Deere conference staff help ensure the conference remains one of the premier educational events for the John Deere dealer network.

The Exhibit Hall is intentionally designed to provide dealerships with access to a broad range of technology solutions. Attendees will find both John Deere products and services alongside carefully selected independent vendor partners, many of which have been recommended by fellow dealerships based on their proven value. This unique mix gives dealerships the opportunity to evaluate and compare technology solutions, explore new ideas, ask questions directly of product experts, and identify the technologies that best meet their operational needs. Regardless of whether a solution is offered by John Deere or an independent vendor partner, the focus remains the same—helping dealerships succeed through better use of technology..

JDUG believes dealerships benefit most when they have access to a wide range of technology solutions and perspectives. The annual conference brings together John Deere experts and carefully selected independent vendor partners to create an open learning environment where dealers can explore solutions, compare technologies, and make informed decisions based on the unique needs of their dealerships.  That collaborative approach is one of the characteristics that makes the JDUG Conference unique within the John Deere dealer network. This collaborative approach allows dealerships to evaluate a broad range of technologies while remaining focused on one objective—helping dealerships operate more efficiently and better serve their customers.

JDUG is the only independent, dealer-led organization dedicated exclusively to serving the John Deere dealer network. Guided by the philosophy of Dealers Helping Dealers, JDUG provides a trusted environment where dealership professionals share knowledge, exchange best practices, collaborate with John Deere and trusted vendor partners, and help shape the future of dealership technology.