Mission Statement

JDUG is an independent, dealer-led organization dedicated to helping John Deere dealerships maximize the value of technology through education, collaboration, and dealer-driven feedback. Built on the philosophy of “Dealers Helping Dealers,” JDUG provides opportunities for dealers to share best practices, learn from one another, and provide meaningful dealer-driven feedback to John Deere, JDIS, and trusted vendor partners to improve operational efficiency, enhance the customer and employee experience, and maximize the return on technology investments.