Value of JDUG
JDUG is built on one simple but powerful philosophy: Dealers Helping Dealers.
As the only independent, dealer-led organization dedicated exclusively to serving the John Deere dealer network, JDUG provides a trusted forum where dealership professionals come together to share best practices, exchange ideas, solve common challenges, and help shape the future of dealership technology.
Guided by dealership professionals worldwide, JDUG exists to help dealerships maximize the value of technology through education, collaboration, and meaningful, dealer-driven feedback. By bringing together dealers, John Deere, JDIS, and carefully selected independent vendor partners, JDUG creates a collaborative environment where dealerships have access to both John Deere solutions and independent technology providers, fostering productive dialogue that improves technology utilization, strengthens dealership operations, and enhances the customer and employee experience.
JDUG fulfills its mission through its annual conference, where dealership professionals learn from one another, explore innovative solutions from both John Deere and carefully selected technology providers, collaborate directly with product experts and solution providers, and build lasting professional relationships. The knowledge, ideas, and connections developed during the conference continue to benefit dealerships long after attendees return home.
One of JDUG's greatest strengths is its collaborative approach. The conference brings together dealership professionals and industry leaders in an open learning environment where attendees can explore a broad range of technologies, exchange ideas, and identify the solutions that best meet the unique needs of their dealerships.
Annual Conference
The JDUG Annual Conference provides opportunities to:
- Learn practical technology strategies, solutions, and best practices from dealership professionals who use them every day.
- Share dealership best practices, innovative ideas, and practical "tips & tricks."
- Explore technology solutions from John Deere, JDIS, and carefully selected independent vendor partners, providing access to a broad range of technologies and perspectives.
- Provide organized, dealer-driven feedback that helps shape future technology improvements.
- Build lasting professional relationships with peers from across the John Deere dealer network.
Conference registration fees are reinvested into JDUG to continually strengthen the organization and enhance the value it provides to dealerships.
At its core, JDUG is Dealers Helping Dealers—sharing knowledge, improving the use of technology, and strengthening dealerships across the John Deere dealer network.